1. What Are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and give website owners reporting information.
Cookies set by the website owner (in this case, Fireside AI, Inc.) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (such as advertising, interactive content, and analytics).
Similar technologies include pixel tags, web beacons, and local storage, which function similarly to cookies and are subject to the same controls described in this policy.
2. How We Use Cookies
We use cookies for the following purposes:
- Essential operations: To enable core functionality such as security, session management, and accessibility. The website cannot function properly without these cookies.
- Performance and analytics: To understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website structure, content, and user experience.
- Marketing and attribution: To measure the effectiveness of our marketing campaigns and understand which channels drive the most valuable traffic to our website.
3. Strictly Necessary CookiesAlways Active
These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| session_id | Fireside AI, Inc. | Maintains your active session as you navigate between pages. Required for secure access to authenticated areas and form submissions. | Session (cleared when browser closes) | First-party |
| csrf_token | Fireside AI, Inc. | Protects against Cross-Site Request Forgery (CSRF) attacks by validating that form submissions originate from our website. | Session (cleared when browser closes) | First-party |
| fireside-cookie-consent | Fireside AI, Inc. | Stores your cookie consent preferences (which categories you have accepted or declined) so we do not ask again on subsequent visits. | 1 year | First-party |
| theme_pref | Fireside AI, Inc. | Remembers your preferred display theme (light or dark mode) for a consistent browsing experience across visits. | 1 year | First-party |
4. Analytics CookiesOptional
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _analytics_id | Fireside AI, Inc. | Assigns a unique, anonymous identifier to distinguish individual visitors. Used to calculate unique visitor counts and understand audience size. No personally identifiable information is stored. | 2 years | First-party |
| _analytics_session | Fireside AI, Inc. | Tracks page views and navigation patterns within a single browsing session. Helps us understand which pages are most visited and how users move through the site. | 30 minutes (resets on activity) | First-party |
| _analytics_referrer | Fireside AI, Inc. | Records the website or search engine that referred you to our site. Helps us understand which channels drive the most valuable traffic. | 6 months | First-party |
5. Marketing CookiesOptional
These cookies are used to track the effectiveness of marketing campaigns. They help us understand which campaigns drive the most valuable traffic and conversions. We use this information to optimize our marketing spend and improve the relevance of our outreach. These cookies do not directly serve advertisements to you.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _mkt_tracking | Fireside AI, Inc. | Measures the effectiveness of marketing campaigns by tracking which campaigns lead to website visits and conversions. Used to optimize advertising spend and improve campaign targeting. | 90 days | First-party |
| _mkt_referral | Fireside AI, Inc. | Identifies the specific referral source (partner link, social media post, email campaign) that brought you to our site. Used for attribution reporting and partner relationship management. | 30 days | First-party |
6. Managing Your Cookie Preferences
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:
Cookie Settings Panel
You can change your cookie preferences at any time by clicking the button below. This will re-open the cookie consent banner where you can toggle individual cookie categories on or off.
Browser Controls
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. You may also be unable to use certain features of our website.
To manage cookies in your browser, consult the help documentation for your specific browser:
Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Our website currently responds to DNT signals by disabling analytics and marketing cookies when a DNT header is detected.
7. Your Privacy Rights
Under GDPR (European Union)
If you are located in the European Economic Area (EEA), you have the right to: access the personal data we hold about you; request correction of inaccurate data; request deletion of your data; object to or restrict processing of your data; and withdraw consent at any time. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
Under CCPA/CPRA (California)
If you are a California resident, you have the right to: know what personal information is collected; request deletion of your personal information; opt-out of the sale or sharing of personal information; and not be discriminated against for exercising your rights. Fireside AI does not sell personal information collected through cookies.
Under PIPEDA (Canada)
If you are a Canadian resident, you have the right to: access your personal information; challenge the accuracy and completeness of your information; and withdraw consent for the collection, use, or disclosure of your information, subject to legal or contractual restrictions.
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or any other reason we determine is necessary or appropriate. When we make changes, we will revise the "Last updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.
9. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Fireside AI, Inc.
30 No. Gould St.
Sheridan, WY, USA